PRESS RELEASE

OMEGA-welcomes a supermodel and an Alpine skiing legend

Alberto Tomba gives Cindy Crawford a lesson in how to open a bottle of champagne

Supermodel Cindy Crawford and her family joined Italian skiing legend Alberto Tomba at a restaurant in Whistler, British Columbia on the first competition day of the Vancouver 2010 Olympic Winter Games.


Tomba, a five-time Olympic medalist, declared that he has two great passions: skiing and wine. He demonstrated his expertise with a saber when he easily uncorked a bottle of champagne with a single dramatic stroke. When he invited Cindy to try her hand, she wasn’t quite as successful. The skiing star effortlessly opened the next bottle with a quick slash from the small sword as the most successful cover girl in history laughed.

Alberto Tomba and Cindy Crawford then raised their glasses with OMEGA president Stephen Urquhart in a toast to the Vancouver 2010 Olympic Winter Games.

Tomba is in British Columbia as special correspondent for Sky Television and is also participating in some special promotional activities; Cindy Crawford is making several appearances on behalf of OMEGA for whom she has been a brand ambassador since 1995.

OMEGA is the Official Timekeeper of the Olympic Games, a role it is assuming for the 24th time since 1932.


Omega's Olympic Valentine:Cindy Crawford comes to Vancouver

No one is more closely associated with the OMEGA Constellation family of wristwatches than supermodel Cindy Crawford, who has been a spokesperson for the brand’s fashion line with its famous “griffes” or claws since 1995.





She was in Vancouver and Whistler as OMEGA’s guest at the Olympic Winter Games and attracted an enormous crowd of spectators and members of the media when she and OMEGA president Stephen Urquhart posed for photographs in a sleek red OMEGA bobsleigh in front of the Official Olympic Countdown Clock in downtown Vancouver on Valentine’s Day.

Afterwards, she visited the OMEGA Boutique on the ground floor of the Fairmont Hotel Vancouver directly across the street from the Countdown Clock and later was interviewed by international media on the 14th floor of the hotel. Following her interviews, she joined OMEGA staff, journalists and invited guests at a cocktail party.

The supermodel has had a busy week. She attended the Opening Ceremony for the Games with her family on Friday and went with them to Whistler on Saturday to visit the OMEGA Lounge at the Fairmont Chateau Whistler.

Cindy said that she was delighted to be in British Columbia for the Games. "There’s an amazing atmosphere here – the people of Vancouver and Whistler and in all of Canada have done a great job preparing for the Games. I’m thrilled because I love to watch figure skating."

OMEGA is the Official Timekeeper of the Vancouver 2010 Olympic Winter Games. It marks the 24th time the brand has served in the role since 1932. While no one knows which countries will be represented on the medal podiums in Vancouver and Whistler, one thing is certain: the athletes’ outstanding performances will have been timed by OMEGA.


OMEGA-Olympic activities in Vancouver





OMEGA kicks off Olympic activities in Vancouver
IOC and VANOC officials celebrate with the Official Timekeeper

 
IOC President Jacques Rogge & President of OMEGA Stephen Urquhart


With its Countdown Clock confirming that only three days remained before the Opening Ceremony of the Vancouver 2010 Olympic Winter Games, OMEGA, the Games’ Official Timekeeper, kicked off its Olympic activities with a press conference in front of the clock.

Stephen Urquhart, the president of OMEGA, was joined by IOC President Jacques Rogge, Vancouver Olympic Games Organising Committee President John Furlong and other officials and special guests including swimming legend Alexander Popov.




Stephen Urquhart recalled that he had stood on the same spot exactly three years earlier for the dedication of the clock. He expressed his enthusiasm for the venues in Vancouver and Whistler and reflected that this year’s edition of the Olympic Games is the third to be contested in Canada – all of the timed by OMEGA. Referring to OMEGA’s long relationship with the IOC, he said, “When we extended our agreement through 2020, both OMEGA and the IOC expressed how highly we value this association. The Olympic Games is the most prestigious sporting event in the world and we are very proud to be a part of it.”

Jacques Rogge echoed his sentiments and talked about how the IOC first came to work with OMEGA in 1932. Prior to that date, judges and timekeepers had brought their own stopwatches. “We needed someone who could give us harmonization of timekeeping,” Rogge said, “and we turned to OMEGA. We have trusted them ever since.” Rogge added that the Countdown Clock in every Olympic city plays an essential role. “It is a reminder of exactly when everything must be ready – we will never change the time of the Opening Ceremony of an Olympic Games.”

John Furlong said that he was excited to see the clock counting down the final hours. “We are thrilled and delighted with our partnership with OMEGA. We need perfection and they provide it. It is a certainty that at some point in the days ahead, precise timing will determine the difference between a gold and a silver medal and we know that we can count on OMEGA to deliver the correct result immediately.”

After the ceremony, Presidents Urquhart, Rogge and Furlong posed in an OMEGA bobsleigh with Alexander Popov before crossing Hornby Street to the Fairmont Hotel Vancouver and visiting the OMEGA Lounge on the 14th floor of the hotel where they chatted with OMEGA staff and invited guests.

The Lounge features a scale-model of a bobsleigh run as well as displays of some of OMEGA’s historic sports timekeeping equipment, including some chronograph stopwatches used to time Olympic events and some early versions of the photofinish camera.

OMEGA is responsible for timekeeping, data handling and the display of results for each event at every venue. While no one knows in advance who will top this year’s medal table, one thing is certain: the winners’ outstanding performances will be timed by OMEGA.